With our chicken scratch notes, we sit at the round table. Allowing us to collectively think about all the aspects involved in the task at hand. Different ideas from our marketing team, unique ideas from our creative people and of course our programmers.

This process is also known as the “braindump” and literally that is exactly what it is. We jot down every possible option, choice, path, perspective, flavour, colour, texture and smell possible. Ideas that range from boring to hot, unique and the “so-not”.